In a characteristically ear-catching co-option of the phrase invented by Dwight D Eisenhower and popularised by Noam Chomsky, Seth Godin claims that the “TV-industrial-complex”, on which the power of the corporations rests, is dead. The mass media which has been used to sell mass products to the mass market no longer captures a mass audience. Instead, digital technology, the internet and social media have shattered the media and its audience into tens of thousands of specialised niches. Godin’s argument is built on his belief that people do not naturally conform to the ideal of normality sold to us by the advertising industry, and free of its coercive influence millions of us will choose our own weird ways of living and working instead.
via What’s become of corporate society? | Books | guardian.co.uk.
